What are Virtual Agents and their Benefits?

Their names include Sara, Alison, Olivia and Mo, and they are the smiling self-service personas of some of the world’s biggest brands. Dubbed “virtual agents”, they sit on websites 24×7, inviting customers to “ask a question”. Best-practice virtual agent technology actually interprets the intent of a customer’s question, using Natural Language Processing, so it’s very….

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How to pick a Call Centre Provider in Australia or offshore

Running a call centre is not easy – from recruiting and retaining staff in a tight labour market, to  embedding a myriad of technologies and tools, and dealing with fluctuating demand and ballooning costs…the list goes on. So it’s no wonder call centre outsourcing services are used by so many businesses. But most people don’t….

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Luke Jamieson on how gamification changed the game at First State Super

Since this interview, Luke Jamieson has moved to a new role. Please consult LinkedIn for up-to-date information. Luke Jamieson has never been afraid to challenge the status quo. His career habit of innovation has made a real impact on customer and employee engagement, resulting in multiple global awards. In this exclusive interview, we chat to….

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How to define, measure and improve First Contact Resolution (FCR)

Every 1% improvement in First Contact Resolution (FCR) adds a point to Customer Satisfaction, so the story goes. But how do you measure and improve this key metric – and does it really help customers get their problems solved faster? The SQM Group survey which found that 1% correlation between First Contact Resolution and Customer….

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Philippines outsourcing: the state of play in 2025

Despite the threat of automation and competition from other countries, the Philippines BPO (business process outsourcing) industry continues to thrive in 2025, employing some 1.7 million workers. BPO is indeed a powerhouse of the Philippines economy. Worth an estimated US$37 billion in 2024 and 9% of GDP, BPO is a job creation engine for Filipinos,….

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10 Customer Experience Trends to Watch

Analysts such as Gartner have estimated that customer experience innovations account for half of all consumer product investments.  To win – and hold onto – the hearts and minds of customers, companies are increasingly competing on customer experience rather than the traditional battlegrounds of product and price. Here are 10 trends unfolding in this space…..

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Product recall call centres – everything you need to know

It’s every brand’s dream turned nightmare: a hit product is found to be faulty, posing danger to the customer. A product recall is urgent. Once the product recall is announced, the call avalanche begins – after all, speaking to a human is the first thing people want to do in a state of panic or….

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Creating a resilient workforce by reducing everyday stressors

We each face challenges across our day, be they at work or at home, and each of us often thinks that our challenges are unique to our industry. Some also believe that we are all so different that our thoughts are different. This is not necessarily the case. Here are a few common challenges and….

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Fiji and Malaysia: two growing customer service hubs

Australian companies have a veritable smorgasbord of location options when it comes to business process outsourcing. Two Asia-Pacific locations – Fiji and Malaysia – are emerging as customer service hubs and alternatives to larger, more established markets. We examine the value proposition of each country. BPO industry size and growth trends  Fiji The BPO industry….

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The rise of call centres in the health sector

It used to be that health services were provided just in the four walls of a doctor’s rooms. But the Internet, consumer demands and an unfriendly pandemic have changed all that.  Call centres and online service delivery have grown exponentially, providing easier, faster access to health advice and information, 24×7. Since the turn of the….

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How AI can help in customer experience

AI (artificial intelligence) is one of the most hyped technologies around, no more so than in the customer experience, customer service, and contact centre space. So, let’s take a step back and look at how AI is currently being used to help deliver great customer experiences, and what some of its applications will be as….

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The potent CX formula at Prospa

Since this interview, Prashant Mohan has moved to a new role as CMO at Sharesight. Please consult LinkedIn for up-to-date information. Online small business lender Prospa is blitzing the market with a potent CX formula of speed, simplicity and seamless channel integration. Leading Prospa’s direct customer acquisition strategy and marketing is Prashant Mohan, who gave….

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Customer feedback systems: what to look for

Customer feedback systems are evolving rapidly, from static single-channel surveys to multi-channel customer engagement platforms, offering rich analytics. Here’s what to look out for if your company is in the market in the next year.  Core features and functions Mid-to-large companies should have a checklist of “must-haves” when evaluating a new feedback platform, and it’s….

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